Joanna Vargas

Joanna Vargas is widely known for her result-driven facial treatments and natural skincare products offered at her signature New York City and Los Angeles salons. A favorite amongst celebrities, Joanna Vargas products reflect her unique combination of technique, technology, and all-natural ingredients to provide great skin for all. We teamed up to help the brand’s website by conducting an audit and seeing where we could best maximize opportunities for both salon bookings and eCommerce sales.

The original site was divided between two separate platforms and domains: Wordpress for salon services and Shopify for eCommerce skin products. In order to bridge this gap, we created a Shopify design that would call out to both goals of booking appointments and purchasing skincare equally throughout the Home and Product pages.